The next step in scaling up that will focus on, after I get my regional business down pat, is to focus on SEO (search engine optimization). Search engine optimization is basically the process that google goes through to rank websites in chronological order using specific key words. So let’s use our case study. If a customer searches for t shirt printing victoria bc, how does google know which sites to put on the first page and which to put on page five? Obviously the business that rank for those keywords on page one have a clear advantage to those businesses who rank on page five. The likelihood of a customer searching through 5 pages of businesses to choose just one is very very low, like zero. As well, customer perception comes into play here, as people make their judgement on emotion. How good do you think a business is at their craft if they can’t even rank well on google? Don’t you think a business is on the top of their game if they rank well as opposed to one that ranks poorly? That might not be the case, but I assure you this is the way the customer will interpret the situation. We are improving our ranking for key words like t shirt printing victoria bc every day, you can too!
So, what you need to do to rank better is build up the content of your site. You can do this by building new pages on your site, each page targets a specific keyword, and then you can also write blog posts, daily, like I do. Focus on a keyword in each one. Over time, your site will grow and google will rank it higher and higher over time because it looks like a more legitimate site. It takes time but it’s worth it! Check us out we do lots of t shirt printing victoria bc and custom clothing victoria as well. We hope to be a leading dropshipper Canada within the next year! Dropshipping Canada is a great form of business that will suit us well.